Hello, I’m Raels Robertson.
I have been a digital marketing specialist and graphic designer for 26 years. And I’ve run my own digital agency Mettro for 14.
I’m coming from here
When I was 10 years old, my father decided to top dress the back yard. He ordered a pile of dirt that looked like a mountain to me and my 12 year old brother, John. Then he told John and me that we had to help him move it. He filled two wheelbarrows to the top, and stood back to watch us work. I remember at the time thinking, “Wow, Dad, so unfair!”
But I moved all of that dirt, alongside John, and I got the job done, just as Dad knew I would. Now, I look back and realise my dad was teaching me crucial life lessons with that pile of dirt:
- Life isn’t always easy.
- I can do anything I put my mind to.
- I am equal to anyone else; no ifs or buts or qualifiers. Just because my brother was bigger and stronger it didn’t mean I couldn’t match him wheelbarrow for wheelbarrow.
I’m grateful for those lessons, and I use them every day in my business. I’ve always worked hard for everything I’ve achieved, and I’m proud of the career, the business and the life I’ve created for me and my family.
I used to drown in my efforts to be perfect at everything, until I ended up convinced I was failing at everything. Now, I’m all about balance and priorities. And I love what I do.
I’m super proud of this
Among my highlights I count:
- Being named Brisbane region owner manager of the year by the Australian Institute of Management
- Being invited to speak in the International Women’s Day debate
- Celebrating 10 years of my business Mettro, and taking that moment to appreciate the fruits of our hard labour
- Giving birth to my beautiful twin boys
- One of my favourite moments came when I was giving a speech at my 10 year celebration. As I thanked everyone for their hard work, dedication and commitment to making Mettro what it has become, I looked out into the crowd, straight into the eyes of my very first client. Can you imagine – my very first person to put their faith in my business was still a loyal client 10 years later – AND he turned up to celebrate with me.
It was at that moment that I thought, “Nice one, Raels, you must be doing it right.” We don’t often take the time to congratulate ourselves on being good at what we do, but that moment has served as a reminder for me to do just that. Because I am good, and I’m proud of that. I want you to celebrate what you’re good at too.
Who I am
I like to think of myself as positive, fair, honest, and a great juggler. I’m far from perfect but I strive every day to improve my skills and my understanding of the world around me. I tend to stretch myself too thin at times, but I’m a big believer in working to my very own 55% rule – that is, putting in 55% effort on tasks where perfection is a wasted effort – and saving perfection for where it truly matters.
I’ll try anything once, but I often swear while I’m doing it. I’ve built a cubby house for my boys, I’ve trekked Kokoda, I’m an advanced open water scuba diver, I’ve paraglided, I’ve jet skied, and climbed mountains. Oh, and I’ve built a business from nothing up to an award winning agency with 14 years of quality work under its belt.
What I’ve got for you
- Straight up business talk – no bullshit, no buzz words, just legit inside knowledge of the industry that can only be learnt through experience
- All things digital tech
- The working mum juggle – finding that sweet spot between a busy successful business and raising two beautiful boys is a continuous lesson in balance
- The triumphs and pitfalls of being a woman in a male-dominated industry
- Tips on productivity and tapping into your most creative self.
- All the know-how, creative and technical expertise of my team and I in our Content Love adventure.
Perfectionism is the voice of the oppressor, the enemy of the people. It will keep you cramped and insane your whole life, and it is the main obstacle between you and a shitty first draft. I think perfectionism is based on the obsessive belief that if you run carefully enough, hitting each stepping-stone just right, you won’t have to die.
The truth is that you will die anyway and that a lot of people who aren’t even looking at their feet are going to do a whole lot better than you, and have a lot more fun while they’re doing it.
– Anne Lamott